1. Administrator: Full control over store management, including products, orders, customers, and settings.

2. Sales Representative: Manages customer information, creates or edits orders, and accesses sales reports.

3. Warehouse/Inventory Manager: Responsible for inventory management, including stock levels, shipments, and returns.

4. Customer Service/Support: Assists customers with inquiries, returns, and issues, accessing customer accounts and order details.

5. Marketing: Uses customer data for targeted campaigns and analyzes analytics for marketing effectiveness.